{"id":11395,"date":"2023-03-02T09:56:47","date_gmt":"2023-03-02T08:56:47","guid":{"rendered":"https:\/\/www.distritok.com\/blog\/?p=11395"},"modified":"2023-03-02T09:56:49","modified_gmt":"2023-03-02T08:56:49","slug":"que-es-un-marketplace","status":"publish","type":"post","link":"https:\/\/www.distritok.com\/blog\/que-es-un-marketplace\/","title":{"rendered":"\u00bfQu\u00e9 es un Marketplace?"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-style-large is-layout-flow wp-block-quote-is-layout-flow\"><p>Seguramente si est\u00e1s leyendo este art\u00edculo es porque te interesa saber y conocer qu\u00e9 es y c\u00f3mo funciona un Marketplace. Hoy queremos adentrarnos en este concepto y conocer m\u00e1s informaci\u00f3n acerca de un t\u00e9rmino que lleva a\u00f1os en nuestro vocabulario.<\/p><\/blockquote>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2023\/03\/Seguramente-si-est\u00e1s-leyendo-e1677669027.mp3\"><\/audio><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Un Marketplace es una plataforma para albergar diferentes tiendas online<\/strong>, para que desde el mismo se pueda ofertar y ofrecer sus productos, dando un abanico mucho m\u00e1s amplio al cliente final, es decir, podr\u00edamos aglutinarlo como un \u201ccentro comercial\u201d en internet, donde podemos comprar todo tipo de productos y de cientos de sectores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adentr\u00e1ndonos en materia, un Marketplace es el que un\ncliente visita, por ejemplo el sitio web A, elige un producto y este lo env\u00eda,\npero lo vende la tienda B. Un marketplace es un generador de oportunidades de\nnegocio que apoya la econom\u00eda de todo tipo de empresas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero <strong>\u00bfCu\u00e1l es su principal ventaja?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pues bien, entre ellas podr\u00edamos destacar que <strong>este tipo de portales o marketplaces tienen un gran posicionamiento<\/strong>, dando esto una gran difusi\u00f3n tanto a la tienda como a los productos que se presenten en \u00e9l.<\/li><li>Adem\u00e1s <strong>la compraventa del mercado internacional<\/strong>, pues gracias a ese posicionamiento podemos traspasar fronteras, debido a la seguridad y prestigio de las que hacen gala este tipo de plataformas.<\/li><li>Otra ventaja es que <strong>contribuye a dar una mayor visibilidad de las marcas y ayuda a posicionar peque\u00f1os negocios<\/strong>.<\/li><li><strong>Fidelizaci\u00f3n con los clientes<\/strong>, ya que muchas marcas que tradicionalmente vend\u00edan en canales f\u00edsicos al pasar a canales digitales ofrecen nuevas alternativas y mayor comodidad a su clientela.<\/li><li><strong>Menor inversi\u00f3n<\/strong>, puesto que no hay que desarrollar una tienda online, ni posicionarla.<\/li><li><strong>Seguridad de pagos<\/strong>, ya que la propia plataforma se encarga de la verificaci\u00f3n de pagos y la seguridad del env\u00edo de la mercanc\u00eda.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Dentro de los marketplaces existen 3 tipos seg\u00fan su funci\u00f3n:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Entre negocios (B2B)<\/li><li>De negocio a consumidor (B2C)<\/li><li>Entre consumidores (C2C)<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Algunos de los marketplaces m\u00e1s famosos del mercado online, son Amazon, Google Shopping, Facebook Marketplace o Alibaba, entre otros muchos.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"468\" src=\"https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2023\/03\/img-marketplace.jpg\" alt=\"Marketplace m\u00e1s importantes\" class=\"wp-image-11398\" srcset=\"https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2023\/03\/img-marketplace.jpg 600w, https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2023\/03\/img-marketplace-300x234.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><figcaption>Marketplace m\u00e1s destacados<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Es importante destacar que, si como empresa est\u00e1s interesado en ser parte de un Marketplace, no olvides que debe complementarse con tu propio sitio web, para hacer crecer tu marca y que el cliente pueda consultar y ver informaci\u00f3n de tu empresa y productos, y que no solo sea un comprador puntual, sino que pase a ser un cliente.<\/p>\n\n\n\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2023\/03\/Un-Marketplace-es-una-platafor1677669044.mp3\"><\/audio><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Seguramente si est\u00e1s leyendo este art\u00edculo es porque te interesa saber y conocer qu\u00e9 es y c\u00f3mo funciona un Marketplace. Hoy queremos adentrarnos en este concepto y conocer m\u00e1s informaci\u00f3n acerca de un t\u00e9rmino que lleva a\u00f1os en nuestro vocabulario. Un Marketplace es una plataforma para albergar diferentes tiendas online, para que desde el mismo &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.distritok.com\/blog\/que-es-un-marketplace\/\"> <span class=\"screen-reader-text\">\u00bfQu\u00e9 es un Marketplace?<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":11399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[523],"tags":[36,183],"class_list":["post-11395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-para-pymes","tag-actualidad","tag-comercio-electronico"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Analizamos qu\u00e9 es y c\u00f3mo funciona un marketplace y adem\u00e1s te contamos sus ventajas.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Distrito K\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.distritok.com\/blog\/que-es-un-marketplace\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"TeamSystem | Distrito.K - Blog sobre software ERP y programas de gesti\u00f3n para empresas\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"\u00bfQu\u00e9 es un Marketplace? 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