{"id":126,"date":"2015-08-10T08:52:19","date_gmt":"2015-08-10T08:52:19","guid":{"rendered":"http:\/\/www.distritok.com\/blog\/?p=126"},"modified":"2021-12-13T14:58:52","modified_gmt":"2021-12-13T13:58:52","slug":"por-que-empezar-a-vender-online","status":"publish","type":"post","link":"https:\/\/www.distritok.com\/blog\/por-que-empezar-a-vender-online\/","title":{"rendered":"\u00bfPor qu\u00e9 empezar a vender online con un software de comercio electr\u00f3nico?"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li><strong>Porque su tienda no cerrar\u00e1<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Uno de cada tres individuos ha realizado una compra a trav\u00e9s de Internet durante 2013, lo que supone el 31,7% de la sociedad de 16 a 74 a\u00f1os de edad.&nbsp;<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">24 horas, 7 d\u00edas a la semana, 365 d\u00edas al a\u00f1o. Las limitaciones de un punto de venta f\u00edsico no se aplican en internet. Su empresa vende cuando el consumidor compra, en cualquier momento y desde cualquier lugar. Aventurarse en la idea de vender sus productos online es un reto para cualquier empresa, pero bien aplicado y con los medios adecuados le ofrecer\u00e1 ventajas que de ninguna manera se consiguen desde una tienda f\u00edsica.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Porque se lo pone m\u00e1s f\u00e1cil a sus clientes<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>El 45% de los espa\u00f1oles accede a internet desde su tel\u00e9fono m\u00f3vil o tableta&nbsp;y el 20% de los usuarios utilizan m-commerce o comercio m\u00f3vil para comparar y comprar productos.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Desde casa, el trabajo, una cafeter\u00eda, usando el m\u00f3vil, tablet o laptop sus clientes podr\u00e1n realizar compras sin necesidad de desplazarse. Simplemente han convertido sus dispositivos en un acceso directo a su oferta.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Porque puede llegar a nuevos mercados<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>\u201cEl comercio electr\u00f3nico da acceso a mercados m\u00e1s amplios, ofrece mayores posibilidades a las empresas y las permite crecer, que es al final el objetivo de cualquier compa\u00f1\u00eda. Las PYMES no deben olvidarlo.\u201d Jos\u00e9 Luis Zimmermann, director general de Aditgital<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las barreras territoriales se hacen m\u00e1s complicadas de superar. Si bien es cierto que un plan de exportaci\u00f3n es vital a la hora de afrontar ventas en otros mercados, la venta online supone un foco de exposici\u00f3n a estos sin precedentes, lo que aumenta considerablemente las posibilidades de \u00e9xito.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Porque puede ofrecer m\u00e1s productos<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">En muchas ocasiones su stock depende de su capacidad para gestionarlo f\u00edsicamente. Una tienda dispone de un espacio limitado para exponer sus productos. Dar salida a estos en medios digitales le posibilita ofrecer m\u00e1s sin l\u00edmites. Lo mejor de todo ser\u00e1 que tendr\u00e1 mayor margen para ofrecer m\u00e1s con un riesgo menor y, sobretodo, con una inversi\u00f3n menor.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Porque es un mercado en alza<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>17,2 millones de compradores en 2013 y 14.610 millones de euros<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Observatorio Nacional de las Telecomunicaciones y de la Sociedad de la Informaci\u00f3n (ONTSI)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La estad\u00edsticas de 2014 en torno al cambio en los h\u00e1bitos de consumo eran prometedoras. En 2015 se espera que sea una confirmaci\u00f3n: los consumidores est\u00e1n migrando hacia internet. Ya es habitual en otros pa\u00edses, ahora se suma Espa\u00f1a, cuyos consumidores se han visto atra\u00eddos por precios m\u00e1s competitivos, la inmediatez y la comodidad en los procesos de venta. Se espera que hacia 2025 la log\u00edstica de la mayor\u00eda de empresas a nivel global se vea afectada por la transici\u00f3n al nuevo mercado digital, y su supervivencia depender\u00e1 del \u00e9xito en este cambio estrat\u00e9gico.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.distritok.com\/aplicaciones\/programa-de-gestion\/comercio-electronico\/\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2021\/10\/banner-descarga-commerce.png\" alt=\"Software para gestionar comercio electr\u00f3nico\" class=\"wp-image-7935\" width=\"640\" height=\"200\" srcset=\"https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2021\/10\/banner-descarga-commerce.png 640w, https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2021\/10\/banner-descarga-commerce-300x94.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Porque su tienda no cerrar\u00e1 Uno de cada tres individuos ha realizado una compra a trav\u00e9s de Internet durante 2013, lo que supone el 31,7% de la sociedad de 16 a 74 a\u00f1os de edad.&nbsp; 24 horas, 7 d\u00edas a la semana, 365 d\u00edas al a\u00f1o. Las limitaciones de un punto de venta f\u00edsico no &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.distritok.com\/blog\/por-que-empezar-a-vender-online\/\"> <span class=\"screen-reader-text\">\u00bfPor qu\u00e9 empezar a vender online con un software de comercio electr\u00f3nico?<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470,1,466],"tags":[67,183,311,68,313,308,174,108,185,310,312,309,189,66],"class_list":["post-126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modulos-y-funcionalidades","category-gestion-de-empresas","category-gestion-de-comercios","tag-abrir-tienda-online","tag-comercio-electronico","tag-crear-tiendas-online","tag-ecommerce","tag-erp-comercio-electronico","tag-erp-prestashop","tag-gestion-tienda-online","tag-prestashop","tag-programa-de-comercio-electronico","tag-programa-para-tiendas-online","tag-programa-para-vender-en-internet","tag-software-tienda-online","tag-sql-commerce","tag-tienda-online"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Los motivos que 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