{"id":1551,"date":"2016-03-31T10:06:56","date_gmt":"2016-03-31T08:06:56","guid":{"rendered":"http:\/\/www.distritok.com\/blog\/?p=1551"},"modified":"2021-10-21T14:26:12","modified_gmt":"2021-10-21T12:26:12","slug":"un-chat-de-atencion-al-cliente-para-su-prestashop","status":"publish","type":"post","link":"https:\/\/www.distritok.com\/blog\/un-chat-de-atencion-al-cliente-para-su-prestashop\/","title":{"rendered":"Un chat de atenci\u00f3n al cliente para su Prestashop"},"content":{"rendered":"<p>El mundo <a href=\"https:\/\/www.distritok.com\/aplicaciones\/programa-de-gestion\/comercio-electronico\/\" target=\"_blank\" rel=\"noopener noreferrer\">eCommerce<\/a> necesita establecer un mayor acercamiento al cliente durante el proceso de compra. Muchas empresas han incorporado a sus <a href=\"https:\/\/www.distritok.com\/aplicaciones\/programa-de-gestion\/comercio-electronico\/\" target=\"_blank\" rel=\"noopener noreferrer\">tiendas online<\/a> un chat con el que conectar en todo momento al consumidor con un asistente, mejorando as\u00ed la calidad de su servicio en cuanto a <a href=\"https:\/\/www.distritok.com\/aplicaciones\/programa-de-gestion\/crm\/\" target=\"_blank\" rel=\"noopener noreferrer\">fidelizaci\u00f3n<\/a> y aumento de conversiones. El abandono del carrito de la compra es habitual y con ciertas herramientas podemos ayudar a nuestros clientes durante el proceso de compra, asesor\u00e1ndoles y gui\u00e1ndoles paso a paso.<\/p>\n<p>Entre las opciones para implementar esta nueva funcionalidad y dentro de Prestashop, la plataforma con la que nuestros programas de gesti\u00f3n se integran, se encuentra Purechat.<\/p>\n<p><em>\u00bfQu\u00e9 es Purechat?<\/em><\/p>\n<p>Se trata de un script para su tienda online en Prestashop que le permite situar un chat en su tienda a trav\u00e9s del cual estar disponible para dialogar con sus clientes.<\/p>\n<p><a href=\"https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2016\/02\/animated-preview-website.gif\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-1554 alignnone\" src=\"https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2016\/02\/animated-preview-website.gif\" alt=\"animated-preview-website\" width=\"700\" height=\"471\" \/><\/a><\/p>\n<p><em>\u00bfC\u00f3mo se instala? <\/em><\/p>\n<p>En unos minutos desde Prestashop podemos hacer operativa esta funcionalidad. Estos son los pasos a seguir:<\/p>\n<p style=\"padding-left: 30px;\">1) Realizar una copia de seguridad de su tienda.<\/p>\n<p style=\"padding-left: 30px;\">2) En el CPanel de nuestro alojamiento, desde Administrador de Archivos buscamos la carpeta <em>\/themes\/tema_activo<\/em><\/p>\n<p style=\"padding-left: 30px;\">3) Buscamos en dicha carpeta el archivo <em>tpl <\/em>y lo editamos con el Editor de C\u00f3digo.<\/p>\n<p style=\"padding-left: 30px;\">4) Insertamos el script de Purechat entre las etiquetas <em>&lt;head&gt; &lt;\/head&gt;<\/em><\/p>\n<p style=\"padding-left: 30px;\">5) Guardamos y comprobamos que efectivamente en nuestra tienda aparece el Chat.<\/p>\n<p><em>Personalizaci\u00f3n<\/em><\/p>\n<p>Desde nuestro registro en Purechat podemos personalizar nuestro chat para adaptarlo a nuestra l\u00ednea corporativa o para configurar nuestros agentes comerciales. Purechat dispone de una opci\u00f3n gratuita con la que podemos comprobar sus posibilidades.<\/p>\n<p><a href=\"https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2016\/02\/new-dash.png\"><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-1555 alignnone\" src=\"https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2016\/02\/new-dash.png\" alt=\"new-dash\" width=\"1000\" height=\"634\" srcset=\"https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2016\/02\/new-dash.png 1000w, https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2016\/02\/new-dash-300x190.png 300w, https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2016\/02\/new-dash-700x444.png 700w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"http:\/\/www.purechat.com\">www.purechat.com<\/a><\/p>\n<p><em>Este art\u00edculo forma parte de una serie de recomendaciones para su tienda en Prestashop, la plataforma eCommerce con la que se integran los <a href=\"https:\/\/www.distritok.com\" target=\"_blank\" rel=\"noopener noreferrer\">programas de gesti\u00f3n<\/a> de Distrito K.\u00a0<\/em><em>Distrito K no se responsabiliza del funcionamiento de m\u00f3dulos de terceros.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El mundo eCommerce necesita establecer un mayor acercamiento al cliente durante el proceso de compra. Muchas empresas han incorporado a sus tiendas online un chat con el que conectar en todo momento al consumidor con un asistente, mejorando as\u00ed la calidad de su servicio en cuanto a fidelizaci\u00f3n y aumento de conversiones. El abandono del &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.distritok.com\/blog\/un-chat-de-atencion-al-cliente-para-su-prestashop\/\"> <span class=\"screen-reader-text\">Un chat de atenci\u00f3n al cliente para su Prestashop<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":7577,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470,466],"tags":[183,311,68,561,313,308,108,185,310,312,309,189],"class_list":["post-1551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modulos-y-funcionalidades","category-gestion-de-comercios","tag-comercio-electronico","tag-crear-tiendas-online","tag-ecommerce","tag-enlace-a-prestashop","tag-erp-comercio-electronico","tag-erp-prestashop","tag-prestashop","tag-programa-de-comercio-electronico","tag-programa-para-tiendas-online","tag-programa-para-vender-en-internet","tag-software-tienda-online","tag-sql-commerce"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Muchas empresas han incorporado a sus tiendas online un chat con el que conectar al consumidor con 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