{"id":2339,"date":"2017-12-05T08:28:01","date_gmt":"2017-12-05T07:28:01","guid":{"rendered":"http:\/\/www.distritok.com\/blog\/?p=2339"},"modified":"2021-10-26T13:24:49","modified_gmt":"2021-10-26T11:24:49","slug":"posicionamiento-seo-y-sem","status":"publish","type":"post","link":"https:\/\/www.distritok.com\/blog\/posicionamiento-seo-y-sem\/","title":{"rendered":"Posicionamiento SEO y SEM"},"content":{"rendered":"<p>La presencia en internet, tan importante, tiene varios elementos que debemos cuidar a la hora de lanzarnos. Quiz\u00e1 el m\u00e1s importante es el posicionamiento de nuestra tienda online\u2026 pero \u00bfqu\u00e9 es el posicionamiento?<\/p>\n<p>Todos usamos buscadores para encontrar contenido en internet, no vamos a citar ninguno. Esos buscadores devuelven los resultados en funci\u00f3n de sus bases de datos, y los priorizan en funci\u00f3n de la \u201ccalidad\u201d de los contenidos. <strong>La clave para el \u00e9xito es salir en las primeras posiciones siempre, eso es el posicionamiento<\/strong>. Para conseguir mejorar el de nuestra empresa podemos utilizar dos estrategias, que deber\u00edan ser complementarias:<\/p>\n<ul>\n<li><strong>SEO: posicionamiento \u201corg\u00e1nico\u201d<\/strong>. El contenido de nuestra tienda, la facilidad de acceso, lo amigable de las URLs, la geoubicaci\u00f3n del servidor\u2026 Factores que debemos optimizar para que los buscadores consiederen nuestro contenido de calidad.<\/li>\n<li><strong>SEM: \u201cpagar por click\u201d<\/strong>. Suscribiremos un contrato con el proveedor de b\u00fasquedas de tal forma que nuestra empresa aparecer\u00e1 en las mejores posiciones y adem\u00e1s destacada.<\/li>\n<\/ul>\n<p>\u00bfCu\u00e1l es mejor? \u00bfCu\u00e1l es m\u00e1s rentable? Muchos gur\u00fas de la web dicen que el SEM es \u201cpan para hoy y hambre para ma\u00f1ana\u201d debido a que si dejamos de pagar autom\u00e1ticamente desapareceremos\u2026 Parece que el SEM permite buenos resultados a corto plazo, pero a largo plazo el SEO puede darnos resultados m\u00e1s sostenidos en el tiempo.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La presencia en internet, tan importante, tiene varios elementos que debemos cuidar a la hora de lanzarnos. Quiz\u00e1 el m\u00e1s importante es el posicionamiento de nuestra tienda online\u2026 pero \u00bfqu\u00e9 es el posicionamiento? Todos usamos buscadores para encontrar contenido en internet, no vamos a citar ninguno. Esos buscadores devuelven los resultados en funci\u00f3n de sus &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.distritok.com\/blog\/posicionamiento-seo-y-sem\/\"> <span class=\"screen-reader-text\">Posicionamiento SEO y SEM<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":2340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470,1,466],"tags":[183,178,174,124,125,108,507,506,164,66],"class_list":["post-2339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modulos-y-funcionalidades","category-gestion-de-empresas","category-gestion-de-comercios","tag-comercio-electronico","tag-crear-tienda-online","tag-gestion-tienda-online","tag-posicionamiento-ecommerce","tag-posicionamiento-tienda-online","tag-prestashop","tag-sem","tag-seo","tag-sql-pyme","tag-tienda-online"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Diferencias entre los dos tipos de posicionamiento, SEO y SEM, \u00bfcu\u00e1l es mejor para una tienda online?\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" 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