{"id":5443,"date":"2020-11-02T08:50:04","date_gmt":"2020-11-02T07:50:04","guid":{"rendered":"https:\/\/www.distritok.com\/blog\/?p=5443"},"modified":"2021-12-02T12:19:18","modified_gmt":"2021-12-02T11:19:18","slug":"que-es-google-analytics","status":"publish","type":"post","link":"https:\/\/www.distritok.com\/blog\/que-es-google-analytics\/","title":{"rendered":"\u00bfQu\u00e9 es Google Analytics?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/analytics.google.com\">Google Analytics<\/a> es una herramienta de anal\u00edtica web desarrollada por Google que, adem\u00e1s de ser gratuita, funciona las 24 horas del d\u00eda. Este servicio ofrece y <strong>permite conocer toda la informaci\u00f3n estad\u00edstica de nuestra web<\/strong>, adem\u00e1s de ayudarnos a mejorar nuestra estrategia SEO y SEM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro del mundo del marketing digital del que hemos hablado en art\u00edculos anteriores, se encuentran un sinf\u00edn de herramientas que pueden ayudarnos a facilitar informaci\u00f3n sobre nuestro sitio web o tienda online. Estos datos son sumamente importantes, ya que nos ayudar\u00e1n a conocer el comportamiento de clientes y potenciales clientes y otras variables.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una de esas herramientas es Google Analytics y de entre las opciones que nos brinda este sistema podemos destacar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>N\u00famero de visitantes y visitas<\/strong><\/li><li><strong>Duraci\u00f3n de las visitas<\/strong><\/li><li><strong>Las p\u00e1ginas vistas por cada usuario<\/strong><\/li><li><strong>Ubicaci\u00f3n de los visitantes<\/strong><\/li><li><strong>Datos sociodemogr\u00e1ficos<\/strong><\/li><li><strong>Conversiones<\/strong><\/li><li><strong>C\u00f3mo han llegado a nuestro sitio web<\/strong><\/li><li><strong>Dispositivo usado<\/strong><\/li><li><strong>Qu\u00e9 gusta y qu\u00e9 no gusta<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hay que destacar que adem\u00e1s de todo esto, nos permite r<strong>ealizar un eficaz seguimiento de las campa\u00f1as de AdWords, tomar decisiones en funci\u00f3n a los datos recibidos y conocer el comportamiento de nuestros visitantes.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Una empresa que utilice Google Analytics podr\u00e1 conocer fallos y aciertos de su web y, lo que es m\u00e1s importante, corregirlos y buscar soluciones.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google brinda un mundo de aplicaciones que pueden ayudarnos mucho en nuestra estrategia de marketing online. Analytics acompa\u00f1ada de <a href=\"https:\/\/ads.google.com\/intl\/es_es\/home\/\">AdWords<\/a> y <a href=\"https:\/\/www.google.es\/adsense\/start\/\">AdSense<\/a> nos ayudar\u00e1n a encontrar el \u00e9xito de nuestro negocio online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics es una herramienta de anal\u00edtica web desarrollada por Google que, adem\u00e1s de ser gratuita, funciona las 24 horas del d\u00eda. Este servicio ofrece y permite conocer toda la informaci\u00f3n estad\u00edstica de nuestra web, adem\u00e1s de ayudarnos a mejorar nuestra estrategia SEO y SEM. Dentro del mundo del marketing digital del que hemos hablado &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.distritok.com\/blog\/que-es-google-analytics\/\"> <span class=\"screen-reader-text\">\u00bfQu\u00e9 es Google Analytics?<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":8619,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[523],"tags":[36,751,507,506],"class_list":["post-5443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-para-pymes","tag-actualidad","tag-marketing-digital","tag-sem","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google Analytics es una herramienta de anal\u00edtica web desarrollada por Google que ofrece y permite conocer toda la informaci\u00f3n estad\u00edstica de 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