{"id":691,"date":"2015-10-21T10:50:36","date_gmt":"2015-10-21T08:50:36","guid":{"rendered":"http:\/\/www.distritok.com\/blog\/?p=691"},"modified":"2021-11-30T09:20:45","modified_gmt":"2021-11-30T08:20:45","slug":"aproveche-al-maximo-el-panel-de-estadisticas-de-su-prestashop","status":"publish","type":"post","link":"https:\/\/www.distritok.com\/blog\/aproveche-al-maximo-el-panel-de-estadisticas-de-su-prestashop\/","title":{"rendered":"Aproveche al m\u00e1ximo el panel de estad\u00edsticas de su Prestashop"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La nueva versi\u00f3n de Prestashop viene con interesantes mejoras bajo el brazo y en este art\u00edculo destacamos una de las m\u00e1s interesantes: el control de an\u00e1lisis.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2015\/09\/01-PrestaShop-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"489\" src=\"https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2015\/09\/01-PrestaShop-1-1024x489.jpg\" alt=\"01-PrestaShop-1\" class=\"wp-image-693\" srcset=\"https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2015\/09\/01-PrestaShop-1.jpg 1024w, https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2015\/09\/01-PrestaShop-1-300x143.jpg 300w, https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2015\/09\/01-PrestaShop-1-700x334.jpg 700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El panel de control<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dentro del panel de control destacamos las siguientes estad\u00edsticas por ser las m\u00e1s relevantes a la hora de descubrir c\u00f3mo se comporta su tienda online:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Ventas<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un indicador b\u00e1sico que muestra el dinero que entra en caja. Sabr\u00e1 que su tienda mejora cuando los n\u00fameros mejoren mes a mes. De todas formas, lo habitual es que la gr\u00e1fica sea oscilante debido a las estacionalidades en los h\u00e1bitos de compra.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Pedidos<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Otra anal\u00edtica que debemos intentar mejorar cada mes. Se trata del n\u00famero de pedidos recibidos. Lo recomendable es realizar una comparativa anual por meses de mayor y menor actividad para evaluar c\u00f3mo evolucionan las ventas a\u00f1o a a\u00f1o.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Valor del carrito<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 gasta cada cliente por visita a su tienda? Desc\u00fabralo con este valor. Su meta ser\u00e1 conseguir progresivamente m\u00e1s pedidos, a un precio mayor.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Tr\u00e1fico<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">El n\u00famero de visitas a su tienda online no es un valor relevante en s\u00ed mismo pero es posible cruzarlo con otros para saber la relaci\u00f3n entre el inter\u00e9s y las conversiones.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Tasa de conversi\u00f3n<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Datos cruzados que relacionan el total de pedidos y el total de visitantes. Haciendo pruebas para testear qu\u00e9 reclamos en su web funcionan mejor, este dato le puede ayudar a identificar los m\u00e1s eficaces.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Neto de beneficios<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Uno de los datos que m\u00e1s consultaremos y con mayor ilusi\u00f3n. Un dato que apunta directamente a la viabilidad de su tienda online y al partido que se le est\u00e1 sacando.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2015\/09\/3-Datepicker_compare.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2015\/09\/3-Datepicker_compare.jpg\" alt=\"3-Datepicker_compare\" class=\"wp-image-695\" srcset=\"https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2015\/09\/3-Datepicker_compare.jpg 1000w, https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2015\/09\/3-Datepicker_compare-300x150.jpg 300w, https:\/\/www.distritok.com\/blog\/wp-content\/uploads\/2015\/09\/3-Datepicker_compare-700x350.jpg 700w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Productos y ventas<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Pedidos recientes<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Los \u00faltimos pedidos por fecha que tambi\u00e9n muestran qui\u00e9nes han comprado, el importe de la venta y el n\u00famero de art\u00edculos. Un dato esencial para determinar el nivel de actividad de su negocio.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Productos m\u00e1s vendidos<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Un dato simple: cu\u00e1les son los productos m\u00e1s solicitados. Qu\u00e9 color gusta m\u00e1s o qu\u00e9 caracter\u00edstica es la m\u00e1s reclamada por sus compradores le ayudar\u00e1 a potenciar las ofertas que m\u00e1s \u00e9xito tienen.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Art\u00edculos m\u00e1s vistos<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Si los art\u00edculos m\u00e1s vistos se acercan a los m\u00e1s vendidos su tienda online va bien. En caso de no ser as\u00ed, quiz\u00e1 sea conveniente ajustar precios para cerrar m\u00e1s ventas o redefinir la imagen o promociones de los productos para decantar la decisi\u00f3n final de compra.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>B\u00fasquedas<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Todo lo que busquen nuestros potenciales clientes tiene importancia. Si sus b\u00fasquedas no dan el resultado esperado, mejore las etiquetas para ayudarles a dar con el producto deseado.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva versi\u00f3n de Prestashop viene con interesantes mejoras bajo el brazo y en este art\u00edculo destacamos una de las m\u00e1s interesantes: el control de an\u00e1lisis. El panel de control Dentro del panel de control destacamos las siguientes estad\u00edsticas por ser las m\u00e1s relevantes a la hora de descubrir c\u00f3mo se comporta su tienda online: &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.distritok.com\/blog\/aproveche-al-maximo-el-panel-de-estadisticas-de-su-prestashop\/\"> <span class=\"screen-reader-text\">Aproveche al m\u00e1ximo el panel de estad\u00edsticas de su Prestashop<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":8537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[470,1,466],"tags":[183,311,68,561,313,308,174,108,185,310,312,144,309,189],"class_list":["post-691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-modulos-y-funcionalidades","category-gestion-de-empresas","category-gestion-de-comercios","tag-comercio-electronico","tag-crear-tiendas-online","tag-ecommerce","tag-enlace-a-prestashop","tag-erp-comercio-electronico","tag-erp-prestashop","tag-gestion-tienda-online","tag-prestashop","tag-programa-de-comercio-electronico","tag-programa-para-tiendas-online","tag-programa-para-vender-en-internet","tag-software-ecommerce","tag-software-tienda-online","tag-sql-commerce"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Sepa 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