{"id":8937,"date":"2022-01-07T08:50:10","date_gmt":"2022-01-07T07:50:10","guid":{"rendered":"https:\/\/www.distritok.com\/blog\/?p=8937"},"modified":"2022-01-11T09:01:07","modified_gmt":"2022-01-11T08:01:07","slug":"que-es-el-engagement","status":"publish","type":"post","link":"https:\/\/www.distritok.com\/blog\/que-es-el-engagement\/","title":{"rendered":"\u00bfQu\u00e9 es el engagement?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Siguiendo con nuestra serie de art\u00edculos para\ndescubrir m\u00e1s conceptos sobre el mundo de internet, inform\u00e1tica, redes sociales\ny otros, hoy queremos detenernos en una palabra que lleva a\u00f1os sonando muy\nfuerte en el mundo de las RRSS, que es el engagement.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>La palabra engagement es un anglicismo que se traduce al castellano como \u201ccompromiso\u201d y en RRSS significa el grado de implicaci\u00f3n y fidelidad que tienen nuestros consumidores con la marca\/empresa.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero, hablando de redes esto va mucho m\u00e1s all\u00e1\nde las compras que puedan realizarnos, incluyendo adem\u00e1s la interacci\u00f3n que\ntienen estos usuarios con la cuenta de la marca, bien sea por los \u201cme gusta\u201d,\ncomentarios, compartir publicaciones, recomendaciones, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para conseguir un buen engagement, hay que\ngenerar contenido de inter\u00e9s, ser activo, interactuar, con ello generaremos una\nconversi\u00f3n y nos permitir\u00e1 medir el \u00e9xito de nuestras estrategias. Cuanto mayor\nsea el engagement, mayor ser\u00e1 la interacci\u00f3n y mejores ser\u00e1n los resultados.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Aprovecha la URL de la BIO<\/strong><\/li><li><strong>Publica contenido de inter\u00e9s<\/strong><\/li><li><strong>Utiliza siempre la misma hora al d\u00eda<\/strong><\/li><li><strong>Publica una vez al d\u00eda<\/strong><\/li><li><strong>Se activo en stories<\/strong><\/li><li><strong>Participa en conversaciones<\/strong><\/li><li><strong>Sube v\u00eddeos de inter\u00e9s y con contenido<\/strong><\/li><li><strong>Utiliza hashtags populares y con relaci\u00f3n<\/strong><\/li><li><strong>Usa encuestas<\/strong><\/li><li><strong>Realiza sorteos<\/strong><\/li><li><strong>Utiliza la geolocalizaci\u00f3n<\/strong><\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Con todo ello, podremos conocer todo tipo de datos que nos dar\u00e1n m\u00e9tricas para mejorar nuestro engagement, adem\u00e1s de fidelizar a nuestros usuarios y ganar m\u00e1s seguidores de calidad.<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"\u00bfQu\u00e9 es el engagement?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"La palabra engagement es un anglicismo que se traduce al castellano como \u201ccompromiso\u201d y en RRSS significa el grado de implicaci\u00f3n y fidelidad que tienen nuestros consumidores con la marca\/empresa.\"\n    }\n  }]\n}\n<\/script>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Siguiendo con nuestra serie de art\u00edculos para descubrir m\u00e1s conceptos sobre el mundo de internet, inform\u00e1tica, redes sociales y otros, hoy queremos detenernos en una palabra que lleva a\u00f1os sonando muy fuerte en el mundo de las RRSS, que es el engagement. La palabra engagement es un anglicismo que se traduce al castellano como \u201ccompromiso\u201d &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.distritok.com\/blog\/que-es-el-engagement\/\"> <span class=\"screen-reader-text\">\u00bfQu\u00e9 es el engagement?<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":8939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[523],"tags":[36],"class_list":["post-8937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-para-pymes","tag-actualidad"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"La palabra engagement es un anglicismo que se traduce al castellano como \u201ccompromiso\u201d y en RRSS significa el grado de implicaci\u00f3n y fidelidad que tienen nuestros 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