{"id":9763,"date":"2022-05-13T08:50:27","date_gmt":"2022-05-13T06:50:27","guid":{"rendered":"https:\/\/www.distritok.com\/blog\/?p=9763"},"modified":"2022-05-09T12:01:32","modified_gmt":"2022-05-09T10:01:32","slug":"la-nueva-generacion-de-google-analytics","status":"publish","type":"post","link":"https:\/\/www.distritok.com\/blog\/la-nueva-generacion-de-google-analytics\/","title":{"rendered":"La nueva generaci\u00f3n de Google Analytics"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ya hemos hablado <a href=\"https:\/\/www.distritok.com\/blog\/que-es-google-analytics\/\">en otros art\u00edculos<\/a> de la potente herramienta, propiedad de Google, llamada Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Google Analytics es una herramienta de anal\u00edtica web desarrollada por Google<\/strong> que, adem\u00e1s de ser gratuita, funciona las 24 horas del d\u00eda. Este servicio ofrece y permite conocer toda la informaci\u00f3n estad\u00edstica de nuestra web, adem\u00e1s de ayudarnos a mejorar nuestra estrategia SEO y SEM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre las opciones que nos brinda este sistema\npodemos destacar:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>N\u00famero de visitantes y visitas<\/li><li>Duraci\u00f3n de las visitas<\/li><li>Las p\u00e1ginas vistas por cada usuario<\/li><li>Ubicaci\u00f3n de los visitantes<\/li><li>Datos sociodemogr\u00e1ficos<\/li><li>Conversiones<\/li><li>C\u00f3mo han llegado a nuestro sitio web<\/li><li>Dispositivo usado<\/li><li>Qu\u00e9 gusta y qu\u00e9 no gusta<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hay que recalcar que adem\u00e1s de todo esto, nos\npermite realizar un eficaz seguimiento de las campa\u00f1as de AdWords, tomar\ndecisiones en funci\u00f3n a los datos recibidos y conocer el comportamiento de\nnuestros visitantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Informaci\u00f3n obtenida de la propia web de Google nos indica que debemos actualizarnos a Google Analytics 4, la nueva generaci\u00f3n de Google Analytics, porque se va retirar Universal Analytics en 2023.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google Analytics 4 (anteriormente, \u00abApp +\nWeb\u00bb) es un nuevo tipo de propiedad que ofrece distintas ventajas con respecto\na Universal Analytics:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basada en la privacidad y pensada para el futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Inteligente, usando el aprendizaje autom\u00e1tico\npara extraer estad\u00edsticas del recorrido de los clientes en diferentes\nplataformas y dispositivos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Integraciones mejoradas con las plataformas\npublicitarias de Google para optimizar el rendimiento de las campa\u00f1as y\naumentar el retorno de la inversi\u00f3n en marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El 1 de julio del 2023, las propiedades Universal Analytics est\u00e1ndar dejar\u00e1n de procesar datos. Podr\u00e1 consultar sus informes de Universal Analytics durante un tiempo a partir de esa fecha. No obstante, los datos nuevos solo se enviar\u00e1n a las propiedades Google Analytics 4.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ya hemos hablado en otros art\u00edculos de la potente herramienta, propiedad de Google, llamada Analytics. Google Analytics es una herramienta de anal\u00edtica web desarrollada por Google que, adem\u00e1s de ser gratuita, funciona las 24 horas del d\u00eda. Este servicio ofrece y permite conocer toda la informaci\u00f3n estad\u00edstica de nuestra web, adem\u00e1s de ayudarnos a mejorar &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.distritok.com\/blog\/la-nueva-generacion-de-google-analytics\/\"> <span class=\"screen-reader-text\">La nueva generaci\u00f3n de Google Analytics<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":9764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[523],"tags":[36,751],"class_list":["post-9763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-para-pymes","tag-actualidad","tag-marketing-digital"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"Google Analytics ofrece y permite conocer toda la informaci\u00f3n estad\u00edstica de nuestra web, adem\u00e1s de ayudarnos a mejorar nuestra estrategia SEO y SEM. Recientemente Google ha informado que debemos actualizarnos a Google Analytics 4, la nueva generaci\u00f3n de Google Analytics, ya que retirar\u00e1n Universal Analytics en 2023.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Distrito K\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.distritok.com\/blog\/la-nueva-generacion-de-google-analytics\/\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.4\" \/>\n\t\t<meta property=\"og:locale\" content=\"es_ES\" \/>\n\t\t<meta property=\"og:site_name\" content=\"TeamSystem | Distrito.K - Blog sobre software ERP y programas de gesti\u00f3n para empresas\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"La nueva generaci\u00f3n de Google Analytics - TeamSystem | Distrito.K\" \/>\n\t\t<meta property=\"og:description\" content=\"Google Analytics ofrece y permite conocer toda la informaci\u00f3n estad\u00edstica de nuestra web, adem\u00e1s de ayudarnos a mejorar nuestra estrategia SEO y SEM. 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