{"id":9813,"date":"2022-05-30T08:50:15","date_gmt":"2022-05-30T06:50:15","guid":{"rendered":"https:\/\/www.distritok.com\/blog\/?p=9813"},"modified":"2022-05-26T09:46:00","modified_gmt":"2022-05-26T07:46:00","slug":"que-es-el-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.distritok.com\/blog\/que-es-el-inbound-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el Inbound Marketing?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El marketing es el conjunto de t\u00e9cnicas y\nestudios que tienen como objeto mejorar la comercializaci\u00f3n de un producto y,\nen consecuencia, la de una empresa. Podr\u00edamos incluso indicar que es la ciencia\nque estudia qu\u00e9 acciones y t\u00e9cnicas debemos realizar para satisfacer las\nnecesidades del mercado, de nuestro mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Partiendo de esta premisa, <strong>el marketing digital es el conjunto de acciones de marketing y publicidad que se ejecutan a trav\u00e9s de internet<\/strong>, aprovechando todas las oportunidades que nos brinda este canal para potenciar nuestro negocio, y siempre de manera online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Siguiendo con acciones sobre el mundo del\nmarketing de las que venimos hablando en este blog desde hace meses, hoy\nqueremos detenernos en el Inbound Marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Este tipo de metodolog\u00eda comercial consiste en la captaci\u00f3n de clientes a trav\u00e9s de una estrategia realizada a medida para cada acci\u00f3n y basada en contenido interesante y valioso.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La diferencia m\u00e1s interesante con el marketing\ntradicional (outbound marketing) es que este no entra directamente en todo tipo\nde p\u00fablico, sino que va a uno concreto y que desea ver esta informaci\u00f3n,\ncreando un inter\u00e9s real y una soluci\u00f3n a sus necesidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>El Inbound Marketing es la integraci\u00f3n de t\u00e9cnicas de publicidad y marketing digital, acompa\u00f1ando al usuario en el proceso hasta su conversi\u00f3n final<\/strong>. Es importante destacar que en esta estrategia juegan un papel fundamental el SEO, SEM, blog, redes sociales, mailing, videos, podcast, webinars, etc. los llamados activos de Inbound marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los beneficios m\u00e1s importantes del Inbound\nMarketing son mejor contenido para un mejor posicionamiento, canales de captaci\u00f3n\norg\u00e1nicos, una base de datos real y cualificada que podr\u00e1 explotarse gracias al\nCRM imprescindible para una buena acci\u00f3n, conocimiento y alcance de la marca,\nentre otros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Podemos resumir los <strong>principios b\u00e1sicos del Inbound Marketing<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Estandarizar<\/li><li>Contextualizar<\/li><li>Optimizar<\/li><li>Personalizar<\/li><li>Empatizar<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Con lo que <strong>atraer, actuar e interactuar y complacer a nuestro canal de clientes y posibles clientes es la clave del Inbound Marketing<\/strong>.<\/p>\n\n\n\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"FAQPage\",\n  \"mainEntity\": [{\n    \"@type\": \"Question\",\n    \"name\": \"\u00bfQu\u00e9 es el Inbound Marketing?\",\n    \"acceptedAnswer\": {\n      \"@type\": \"Answer\",\n      \"text\": \"El Inbound Marketing consiste en la captaci\u00f3n de clientes a trav\u00e9s de una estrategia realizada a medida para cada acci\u00f3n y basada en contenido interesante y valioso, acompa\u00f1ando al usuario en el proceso hasta su conversi\u00f3n final.\"\n    }\n  }]\n}\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>El marketing es el conjunto de t\u00e9cnicas y estudios que tienen como objeto mejorar la comercializaci\u00f3n de un producto y, en consecuencia, la de una empresa. Podr\u00edamos incluso indicar que es la ciencia que estudia qu\u00e9 acciones y t\u00e9cnicas debemos realizar para satisfacer las necesidades del mercado, de nuestro mercado. Partiendo de esta premisa, el &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.distritok.com\/blog\/que-es-el-inbound-marketing\/\"> <span class=\"screen-reader-text\">\u00bfQu\u00e9 es el Inbound Marketing?<\/span> Leer m\u00e1s &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":9816,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[523],"tags":[36,751],"class_list":["post-9813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad-para-pymes","tag-actualidad","tag-marketing-digital"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.4 - aioseo.com -->\n\t<meta name=\"description\" content=\"El Inbound Marketing consiste en la captaci\u00f3n de clientes a trav\u00e9s de una estrategia realizada a medida para cada acci\u00f3n y basada en contenido interesante y valioso, acompa\u00f1ando al 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